Hungry for results? WCSMS provides a la carte sales and marketing services and complete programs for clients (and budgets) of all sizes.
Drawing upon data and insights from our decades of experience in every commercial and non-commercial Foodservice channel, WCSMS delivers customized strategies and cogent action plans that provide a roadmap for Foodservice success.
If budgets permit, we can field qualitative and quantitative studies that help brands validate assumptions before launching new products or embarking on additional Foodservice expansion. Presenting opportunities to refine or reformulate your offering to better align with industry needs.
We’re not brokers but we help clients secure new accounts. Functioning as an extension of your sales team without the expense of a full time hire. Identifying your best prospects across the entire Foodservice spectrum. Introducing your products or services to all the decision makers who matter in Culinary, Operations, Procurement, even C Suite. Then moving them along the path to purchase.
We only represent brands that we believe in. It shows in the passionate advocacy we bring to each engagement. Cultivating partnerships across all the Foodservice touchpoints where your brand belongs:
WCSMS even helps you find Foodservice distributor partners to service the business we obtain. Making introductions to leading broadliners, re-distributors, system and specialty distributors and other suppliers that can support you on a regional or national basis.
WCSMS evolved from a national ad agency that was also founded by our CEO. So unlike other sales organizations, we provide best-in-class Foodservice marketing capabilities.
Our talented team creates trade-directed initiatives that speak to buyers in their language. Aligning your product with Foodservice needs, which differ from those of other retailers. Showing them why your brand is a must-try and a must-buy.
We also develop consumer-facing solutions that stimulate more trial and repeat purchase in all Foodservice and Away From Home channels.
Our work ranges from single projects to fully-integrated campaigns and includes:
Our team members include professional Chefs (some Certified Executive Chefs and Certified Research Chefs) with extensive experience in recipe development and culinary direction. We can create menu applications for your food or beverage products that are designed for high volume Foodservice environments. Original recipes can be formulated for all types of restaurants, and all dayparts, seasonal features and occasions.
Whether you’re a Franchisor, chain of company-owned restaurants or Foodservice contract manager, we dig deep to discover what sets your concept apart. Then we craft a compelling narrative that forges an emotional bond with your brand. Recommending the best ways to communicate these meaningful differences online, on-premise and across all touchpoints.
Our team creates and markets CPG brands for Foodservice operators that introduce their menu favorites to new audiences. Opening new profit centers in supermarkets, mass, club stores and other retail. Success stories include Good Earth Teas, Wolfgang Puck Beverages and Milton’s Baking Company. We are also Foodservice concept developers, handling all aspects of branding, name and logo development, menu planning, site and décor design, trade and consumer-directed marketing. For ConAgra Branded Concepts, we even had additional responsibilities for business development and operations oversight. Click here to learn more.
WCSMS develops Marketing Calendars (quarterly, semi-annual or annual) and more comprehensive Marketing Plans that include media and marketing tactics, budgets, schedules and rationale for implementation. All designed to maximize every marketing dollar.
To garner additional insights that will aid in brand and concept development, strategy or marketing, WCSMS fields qualitative and quantitative studies when budget permits. Custom research can be conducted on a local, regional or national basis.
We pride ourselves on our breakthrough creative. Cutting through the clutter of competitive messages to educate, entertain and inspire. Getting noticed and getting results.
Our team includes veterans of some of the largest advertising and marketing agencies. Providing big league talent with more personalized and attentive service. Our broad creative capabilities include:
WCSMS creates comprehensive Marketing Manuals and Operations Manuals for Franchisors and company-owned Foodservice systems. These user-friendly guides provide clear, step-by-step instructions that help Managers and their teams become much more effective marketers and operators.
Our Research Chefs, CECs and other professional Chefs can assist your busy team with additional menu development, recipe testing and execution. Providing R&D services in our own kitchens (or yours) and training your Chefs, Cooks and other staff in proper plating and prep techniques at the local level. We are also available for culinary presentations at trade shows, focus groups and other consumer research initiatives.